Online Marketing
An effective website is more than the sum of its parts. It’s a vital tool for improving marketing and business processes, and it needs constant management. The success of any interactive, Web-based initiative is in direct proportion to the amount of care and attention given to it.
CareTech Web Services provides Interactive Marketing Consulting and Services for public websites to attract, engage, retain and convert visitors. Integrated programs are customized for each client’s particular needs, and include planning and strategy development, as well as tactical implementation.
A website must
attract visitors who are potential customers, through:
- Brand and message amplification in new media
- URL promotion in traditional media
- Search Engine Optimization (SEO)
- Paid search and content networks
- Online ad placement
- Social networks
It must
engage visitors who are browsing or actively searching, through:
- Microsites and landing pages that are highly targeted and instantly relevant
- Interactive tools that answer questions, guide toward a decision
- Enhanced search results
- Rich media that connects on an emotional level
- Persuasive architecture that leads to action
- Multiple, clear, action options
The site must
convert visitors by presenting:
- Relevant, persuasive offers
- Multiple decision/action paths, such as:
• Impulse conversion
Find a doctor
Make an appointment
• Graduated relationship selection
Events
Groups
Contact
• Subscription-based tools
• Email-based communications
And the website must
retain visitors and keep them coming back with:
- Online relationship tools such as:
• Portals
• Health management tools
- Social networking applications such as:
• Your relationship network site
• Facebook and other networking sites
• Online events
• Blogs, chats, forums
- Email campaigns and subscriptions
Quick Survey
Does your organization have a social media policy for employees?