Web Analytics
Web analytics can be crucial in determining how well your website is achieving the goals your organization has set. What you can learn from analytics in these key areas:
Online Marketing Strategy & Monitoring Web Performance
- How many visitors came to your site?
- Where do visitors come from?
- Is your site usable for visitors?
- Are your campaigns effective?
- How is your site performing? (speed, bad links, browser compatibility)
Core Measures for Marketing
Google has a wealth of data, but core measures for Marketing are:
- Visits and unique visits
- Bounce rate
- Page views and pages per visit
- Top pages viewed
- Traffic sources
- Keywords used to locate your site on search engines
Analytics Framework
Understand the ways online presence can be measured:
- Why each of them is important
- How CareTech Solutions can help
- Select the right metrics
- Provide tools and support to apply those metrics
- Deliver actionable insights
Leveraging Analytics and Voice of Customer
Anything that can be measured can be improved.
More measures for the Web than offline marketing:
- Traffic data
- Campaign results
- Visitor behavior
- Visitor satisfaction
- Search engine activity
- Competitor rankings
Quick Survey
According to Hitwise, in which month do hospitals typically get the LEAST Web traffic?