CareTech News

CareTech Launches Turn-Key Organic SEO Program

Partnership with Organic SEO Firm Peak Positions to Provide Client Hospitals More Targeted and Localized Web Traffic via Keyword Searches

TROY, Mich. – September 21, 2009 – CareTech Solutions (, an information technology (IT) and Web products and services provider for hospitals and health systems, announced today it has launched a turn-key organic search engine optimization (SEO) program to improve hospitals’ search engine rankings. The offering was launched in partnership with Peak Positions of Traverse City, Mich. (, ranked in August 2009 as one of the top 30 SEO firms in the world by

CareTech’s organic SEO program includes keyword research, copywriting, code analysis and other enhancements to help deliver more targeted and localized website traffic via keyword searches, as well as comprehensive keyword ranking and website traffic analysis to enable dynamic adjustment of website elements as needed.

“As the Internet is the predominant first stop for consumers seeking information, hospitals must employ patient attraction strategies via the Web,” said Chris Catallo, director, Web Services with CareTech Solutions. “Our experience shows that organic website optimization continues to be the most effective form of online advertising.”

Organic SEO is the process by which a website’s code, design, navigation structure and content are modified to improve natural keyword results in search engines such as Google, Bing (formerly MSN) and Yahoo. “We chose to partner with Peak Positions to launch CareTech’s organic SEO program because of the company’s well-honed expertise helping leading organizations position their brand through keyword ranking on the major search engines,” said Catallo. “With this alliance, CareTech’s clients will benefit from a coordinated and well-planned strategy for website optimization, supported by the dedicated resources, skills and knowledge of Peak Positions’ search experts.”

As search engine dynamics and algorithms continue to evolve, organic SEO helps ensure optimal search engine rankings without compromising website readability.

“Achieving optimal search engine rankings without compromising the usability and readability of a hospital’s website is both an art and a science,” said Jack Roberts, president and CEO of Peak Positions. “Our partnership with CareTech Solutions allows Peak Positions the opportunity to apply its 10 years of healthcare SEO experience to provide hospitals and health systems more search exposure, bringing hospitals closer to the patients they serve.”

About Peak Positions, LLC
Peak Positions is an industry leader in organic search engine optimization providing organic SEO and natural keyword placement expertise for many of the world’s most recognized brands. Peak Positions proven strategies help companies optimize and improve keyword performance of their online properties in the organic search results of Google, Yahoo, MSN/Bing driving website traffic increases, sales, revenue and market share gains. Organic SEO helps deliver PPC cost controls by maintaining maximum keyword exposure in the user-preferred organic search results. The firm’s skilled SEO technical team supports any website environment providing comprehensive SEO solutions that span all of the essential components of effective SEO, including: keyword analysis, W3C HTML code compliance, custom content delivery, spider algorithm synchronization, link popularity programs, paid inclusion, keyword position reports and Google Analytics tracking programs.

Peak Positions strategically serves companies throughout the United States and worldwide and is involved in nearly every industry and major business sector including: automotive, banking, finance, insurance, education, natural resources, healthcare, manufacturing, pharmaceuticals, emerging technologies and more. Corporate clients include: Dell, Microsoft, Sony, University of North Carolina, Ferris State University, Priority Health, Mary Free Bed Hospital and more. Peak Positions is a privately held firm based in Traverse City, Michigan.

About CareTech Solutions, Inc.
CareTech Solutions, Inc., an information technology and Web products and services provider for hospitals and health systems, creates value for clients through customized solutions that contribute to improving patient care while lowering healthcare costs. From implementing emerging technologies to supporting day-to-day operations, CareTech offers clients expert services across the entire patient data lifecycle.

CareTech Solutions won a coveted 2008 Best in KLAS award for the IT Outsourcing (Extensive) segment, as ranked by healthcare executives and professionals in the 2008 Top 20 Best in KLAS Awards report. CareTech’s Best in KLAS distinction follows the company’s achievement of leading overall performance scores in KLAS’ 2008 Extensive IT Outsourcing Study. CareTech’s overall performance score was 94.6 on a 100-point scale – the top score among six competing extensive IT outsourcing firms cited in the report, and the highest score KLAS has measured since first measuring extensive IT outsourcing performance in 2005. CareTech earned 100-percent scores in each of the “business indicator” categories of Would You Buy it Again, Avoids Nickel-and-Diming, Keeps all Promises, Services Delivered within Budget/Cost and Would You Recommend to a Friend/Peer.

Information Technology services – Web Services – CableCare™ structured cabling and wiring

For more information, please visit

Jody Meehan
(248) 823-0900
CareTech Solutions

Brian Barthelmes
(248) 304-1451
Airfoil Public Relations