CareTech News

CareTech Solutions Presents Multi-Generation Web Strategy at Healthcare Marketing and Physicians Strategy Summit

TROY, Mich. May 2, 2014 – CareTech Solutions, an information technology (IT) and Web products and services provider for U.S. hospitals, announced today that the company’s Web executive Ted Balowski will join Broward Heath’s Jennifer Silverio in presenting, “Aligning Web Strategy With Generational Shifts and Values,” at the Healthcare Marketing and Physicians Strategy Summit taking place April 30 – May 2 in Orlando, Fla.

“Broward Health’s recently redesigned website was not only built on great design and functionality but also on a strategic effort to understand how the website needed to serve the multi-generational audiences found in the hospital’s diverse communities,” said John Kaiser, senior director, Web Service and Delivery, CareTech Solutions.  “Often audience needs are overlooked in the website redesign process so it’s an honor for our client to have this work recognized and to share it with our healthcare marketing colleagues in Orlando.”

The Healthcare Marketing and Physician Strategies Summit combines the strategies and tactics from the Healthcare Marketing Strategies Summit and the Physician Strategies Summit into one premiere national summit.

About CareTech Solutions

CareTech Solutions is an information technology (IT) and Web products and services provider for U.S. hospitals and health systems, creating value for clients through customized IT solutions that contribute to improving the patient experience while lowering healthcare costs. From implementing emerging technologies to supporting day-to-day IT operations, CareTech offers clients expert health information technology services earning it the 2008, 2009, 2010, 2011 and 2013 Best in KLAS award for IT Outsourcing (Extensive), and the 2012 and 2013 IT Partial Outsourcing Award as ranked by healthcare executives and professionals in the respective annual “Best in KLAS Awards: Software & Services” report.

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