Medical Help Desk Marketing Campaign Features Worry-Free Solution
(TROY, Mich. July 5, 2011) CareTech Solutions, an information technology (IT) and Web products and services provider for more than 180 U.S. hospitals is promoting its industry-leading hospital IT help desk, Service Desk™, to more than 4,500 hospital Chief Information Officers (CIO) and Chief Medical Information Officers (CMIO) in a nationwide marketing campaign that launches today. The integrated program called, Zero Worries, includes direct marketing, advertising, public relations, social media and trade event activities.
“Many of today’s hospital CIOs and CMIOs are implementing multi-million dollar EMR and CPOE systems that require a whole new level of IT help desk support,” said Colleen Hanley, vice president of Marketing, Communication and Government Affairs for CareTech Solutions. “Cutting through the noise and getting the attention of this extremely busy audience requires disruptive messaging coming from a multitude of channels; the Zero Worries campaign does just that – speaks to their pain points and introduces a healthcare-specific solution that was built specifically for them.”
For more information: www.caretech.com/zero.
About CareTech Solutions
CareTech Solutions, Inc., an information technology and Web products and services provider for more than 180 U.S. hospitals and health systems, creates value for clients through customized IT solutions that contribute to improving patient care while lowering healthcare costs. From implementing emerging technologies to supporting day-to-day IT operations, CareTech offers clients expert health information management services across the entire patient data lifecycle earning it the 2008, 2009 and 2010 Best in KLAS award for IT Outsourcing (Extensive) as ranked by healthcare executives and professionals in the Top 20 Best in KLAS Awards: Software & Professional Services report.
For more information, please visit www.caretech.com.
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Anne Santori, APR
Public Relations Manager
Office: 248 -823-0908