CareTech Tops List of Winners in Web Marketing Association’s WebAward Competition

Website Competition Honors Four CareTech Solutions Client-Hospital Websites for Industry Excellence

TROY, Mich. – October 13, 2009 – CareTech Solutions (www.CareTechSolutions.com), an information technology (IT) and web products and services provider for hospitals and health systems, announced today that four of its client-hospital websites are winners in the Web Marketing Association’s 2009 WebAward competition.

The Christ Hospital of Cincinnati, Ohio (www.thechristhospital.com), a CareTech Solutions client since 2007, received the “Outstanding Website” WebAward in the competition’s healthcare provider category. CareTech’s Web Services team worked alongside staff of The Christ Hospital to develop a Website that connects patients and visitors to their own healthcare and that of their families and friends in a comprehensive, easy-to-navigate manner.

“We are committed to providing a high quality on line experience for our patients, their families, and our community at large,” said Heather Adkins, vice president and Chief Marketing Officer, The Christ Hospital. ”We work diligently to offer a site that is functional, educational, and is part of the personalized health care experience we strive to provide. We appreciate our partnership with CareTech and are so pleased to be recognized by the Web Marketing Association.”

In addition, three CareTech client-hospital websites – Broward Health of Fort Lauderdale, Fl. (www.browardhealth.org), Oakwood Health System (www.oakwood.org) and another major university affiliated teaching hospital – received “Standard of Excellence” awards in the healthcare provider category.

“The Web has largely become the first stop for consumers seeking health information, making it imperative that hospitals use their websites as strategic and interactive tools to engage and retain patients,” said Chris Catallo, executive director of web services and products, CareTech Solutions. “The Christ Hospital, Broward Health and Oakwood Health System each exemplify the gold patient care and engagement standard by which other hospitals’ websites should be judged.”

Entries in this year’s Web Marketing Association WebAward competition were judged by a panel of experts in seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use. For more information, visit www.webaward.org.

About CareTech Solutions, Inc.
CareTech Solutions, Inc., an information technology and Web products and services provider for hospitals and health systems, creates value for clients through customized solutions that contribute to improving patient care while lowering healthcare costs. From implementing emerging technologies to supporting day-to-day operations, CareTech offers clients expert services across the entire patient data lifecycle. 

CareTech Solutions won a coveted 2008 Best in KLAS award for the IT Outsourcing (Extensive) segment, as ranked by healthcare executives and professionals in the 2008 Top 20 Best in KLAS Awards report. CareTech’s Best in KLAS distinction follows the company’s achievement of leading overall performance scores in KLAS’ 2008 Extensive IT Outsourcing Study. CareTech’s overall performance score was 94.6 on a 100-point scale – the top score among six competing extensive IT outsourcing firms cited in the report, and the highest score KLAS has measured since first measuring extensive IT outsourcing performance in 2005. CareTech earned 100-percent scores in each of the “business indicator” categories of Would You Buy it Again, Avoids Nickel-and-Diming, Keeps all Promises, Services Delivered within Budget/Cost and Would You Recommend to a Friend/Peer.

Information Technology services – Web Services – CableCare™ structured cabling and wiring

For more information, please visit www.caretechsolutions.com.

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CONTACTS:
Jody Meehan
CareTech Solutions
(248) 823-0900
jody.meehan@caretechsolutions.com

Anne Santori
CareTech Solutions
(248) 823 – 0908
anne.santori@caretechsolutions.com

CareTech Clients recognized in the Tenth Annual eHealthcare Leadership Awards

Troy, Mich. – CareTech Solutions (www.caretech.com), an information technology (IT) and web products and services provider for hospitals and health systems, announced today that six of its client – hospital web sites earned ten awards in the Strategic  Communications eHealthcare Leadership Awards competition.  The awards were accepted by CareTech Solutions Executive Director of web products and services, Chris Catallo, at the 13th annual Greystone Internet Healthcare Conference, held November 2-4, 2009 in Las Vegas, NV. 

CareTech Solution’s clients receiving eHealthcare Leadership Awards are:

Gold Awards:

Detroit Medical Center (www.dmc.org)  Best Web 2.0

Hendricks Regional Health (www.hendricks.org) Best Overall Internet Site

Another client, a major university teaching hospital, Best Web 2.0

Silver awards:

Hendricks Regional Health (www.hendricks.org) Best Site Design

Holy Family Memorial (www.hfmhealth.org) Best Health/Healthcare Content

Hurley Medical Center (http://www.hurleymc.com/) Best Site Design  

Oakwood Healthcare System (www.oakwood.org) Best Overall Internet Site

Oakwood Healthcare System (www.oakwood.org) Best Site Design

Distinction Award:

Detroit Medical Center (www.dmc.org/healthlibrary) Best Site Design

“We are pleased that again, so many of CareTech Solutions client websites were recognized for their excellence,” said Chris Catallo, executive director of web products and services. “Our clients recognize building a relationship with their customers includes the online experience.”

About eHealthcare Leadership Awards

The eHealthcare Leadership Awards highlight the Internet’s role in achieving an organization’s business objectives and recognize the hard work involved in creating outstanding health websites.  Over 1,100 entries were submitted and 116 individuals familiar with health care and the Internet judged the entries.  For more information, visit www.strategichealthcare.com.

About CareTech Solutions, Inc.

CareTech Solutions, Inc., an information technology and Web products and services provider for hospitals and health systems, creates value for clients through customized solutions that contribute to improving patient care while lowering healthcare costs. From implementing emerging technologies to supporting day-to-day operations, CareTech offers clients expert services across the entire patient data lifecycle.

CareTech Solutions won a coveted 2008 Best in KLAS award for the IT Outsourcing (Extensive) segment, as ranked by healthcare executives and professionals in the 2008 Top 20 Best in KLAS Awards report.  CareTech’s Best in KLAS distinction follows the company’s achievement of leading overall performance scores in KLAS’ 2008 Extensive IT Outsourcing Study.  CareTech’s overall performance score was 94.6 on a 100-point scale – the top score among six competing extensive IT outsourcing firms cited in the report, and the highest score KLAS has measured since first measuring extensive IT outsourcing performance in 2005. CareTech earned 100-percent scores in each of the “business indicator” categories of Would You Buy it Again, Avoids Nickel-and-Diming, Keeps all Promises, Services Delivered within Budget/Cost and Would You Recommend to a Friend/Peer.

Information Technology services – Web Services – CableCare™ structured cabling and wiring

For more information, please visit  www.caretech.com.

Contacts:

Jody Meehan
Director, Marketing and Communications, CareTech Solutions
Phone: 248 – 823 – 0900
jody.meehan@caretechsolutions.com

Anne Santori
Public Relations Manager, CareTech Solutions
Phone: 248 – 823-0908
anne.santori@caretechsolutions.com

CareTech Solutions Chosen as Website Provider by Three New Healthcare Clients

Company’s New Business Includes First Health System Client in New Mexico
(LAS VEGAS, Nov.15, 2010) CareTech Solutions, an information technology and Web products and services provider for more than 150 U.S. hospitals announced today that the company signed three new healthcare clients to its Web Products and Services division over the last month. The new clients, including the company’s first healthcare client in New Mexico, all selected the company’s award-winning website content management system, CareWorks™, after conducting extensive solution-selection processes.

“Today’s increasingly competitive, consumer-driven healthcare market demands that healthcare organizations effectively use their websites as tools to engage, win and retain patients,” said Jim Giordano, president and CEO, CareTech Solutions.  “As the Web partner for more than 100 different health systems, we understand these market needs first hand. Our new business activity is a strong indicator that CareWorks does just that, and that our continued investments in capabilities and functionality are exactly what hospitals are looking for from a content management system.”

 CareTech Solutions’ new Web Products and Services clients are:

  • San Juan Regional Medical Center – Farmington, N.M.
  • Southern New Hampshire Medical Center – Nashua, N.H.
  • Wheaton Franciscan Healthcare – Milwaukee, Wis.

CareWorks content management system also includes a series of add-on modules, including the most popular: physician finder, class-registration interfaces, a newsletter engine, online giving and donations, e-greeting cards, and more.

About CareTech Solutions
CareTech Solutions, Inc., an information technology and Web products and services provider for more than 150 U.S. hospitals and health systems, creates value for clients through customized IT solutions that contribute to improving patient care while lowering healthcare costs. From implementing emerging technologies to supporting day-to-day IT operations, CareTech offers clients expert health information management services across the entire patient data lifecycle earning it the 2008 and 2009 Best in KLAS award for IT Outsourcing (Extensive) as ranked by healthcare executives and professionals in the Top 20 Best in KLAS Awards: Software &  Professional Services report. For more information, please visit www.caretech.com. 
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Media Contact:
Anne Santori, APR
Public Relations Manager
Phone: 248-823-0908
Mobile: 248-312-8385
Email: anne.santori@caretech.com

St. Joseph’s Hospital Health Center Chooses CareTech Solutions’ CareWorks™ CMS

                            Hospital Launches Significant Web Initiatives to Further Enhance Patient Care Services

(TROY, Mich., August 9, 2011)  CareTech Solutions, an information technology and Web products and services provider for more than 180 U.S. hospitals, announced today that St. Joseph’s Hospital Health Center in Syracuse, New York selected its content management system (CMS), CareWorks™ as the foundation for the hospital’s new public website, mobile website and Intranet.

“After an extensive review of healthcare Web content management systems, we found CareWorks to be the most robust offering, with the features and functionality we need to enhance our Web communications with patients, the community and employees,” said Chuck Fennell, vice president for Information Services/Chief Information Officer for St. Joseph’s Hospital Health Center. “In addition to the easy-to-use CMS and self-service modules, CareTech also includes 24x7x365 help desk support and website hosting from one its exclusively-endorsed American Hospital Association data centers.”

CareWorks’ CMS includes a series of add-on modules, including the most popular: physician finder, class-registration interfaces, a newsletter engine, online giving and donations, e-greeting cards, and more.

About St. Joseph Hospital Health Center
St. Joseph’s Hospital Health Center (www.sjhsyr.org) is a non-profit, 431-bed hospital and health care network providing services to patients from Onondaga and 15 surrounding counties. Through prevention programs and the latest diagnostic treatment procedures, St. Joseph’s Hospital Health Center works with patients to achieve optimum long-term health. A 10-time winner of the National Research Corporation Consumer Choice award, St. Joseph’s is designated a Magnet Hospital for Nursing Excellence by the American Nurses Credentialing Center, the highest honor bestowed on a hospital for nursing care. Affiliated with Franciscan Companies, St. Joseph’s is sponsored by the Sisters of St. Francis.

About CareTech Solutions
CareTech Solutions, Inc., an information technology and Web products and services provider for more than 180 U.S. hospitals and health systems, creates value for clients through customized IT solutions that contribute to improving patient care while lowering healthcare costs. From implementing emerging technologies to supporting day-to-day IT operations, CareTech offers clients expert health information management services across the entire patient data lifecycle earning it the 2008, 2009 and 2010 Best in KLAS award for IT Outsourcing (Extensive) as ranked by healthcare executives and professionals in the Top 20 Best in KLAS Awards: Software &  Professional Services report.

For more information, please visit www.caretech.com. 
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Media Contact: 
Anne Santori, APR
Public Relations Manager
CareTech Solutions
Office:  248 -823-0908
Mobile: 248-312-8385
Email: anne.santori@caretech.com

CareTech Solutions Web Clients Take Top Honors in WebAwards

CareTech recognized as Top Website Developer

(TROY, Mich. Sept.19, 2012) CareTech Solutions, an information technology (IT) and Web products and services provider for more than 200 U.S. hospitals announced today that nine of the company’s Web clients earned awards in 16th Annual International WebAward Competition for Web site development from the Web Marketing Association. CareTech was recognized as Outstanding Website Developer for winning six or more WebAwards in 2012.

CareTech Solutions’ 2012 WebAward Winners:

  • Inova Health and Vascular Institute
  • Wheaton Franciscan Healthcare
  • Barnes-Jewish West County Hospital
  • Barnes-Jewish Hospital
  • Broward Health
  • Mercy Iowa City
  • Oakwood Healthcare System
  • San Juan Regional Medical Center
  • Boone Hospital Center

More than 2,000 entries from 42 countries were adjudicated in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward, Internet Advertising Competition and MobileWebAward award programs have been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 16th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.

About CareTech Solutions

CareTech Solutions, Inc., an information technology and Web products and services provider for more than 200 U.S. hospitals and health systems, creates value for clients through customized IT solutions that contribute to improving patient care while lowering healthcare costs. From implementing emerging technologies to supporting day-to-day IT operations, CareTech offers clients expert health information technology services across the entire patient data lifecycle earning it the 2008, 2009, 2010, 2011 Best in KLAS award for IT Outsourcing (Extensive) as ranked by healthcare executives and professionals in the ”2011 Best in KLAS Awards: Software &  Services” report.

For more information, please visit www.caretech.com.

 

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Media Contact:

Anne Santori, APR
Public Relations Manager
CareTech Solutions
Office:  248-823-0908
Mobile: 248-312-8385
Email: anne.santori@caretech.com

 

The MetroHealth System: Organic Search Brings SEO Advantages and Budget Benefits

MetroHealth Website Meets Competitive Challenges

The MetroHealth System has 17 facilities in the Cleveland area – a very competitive healthcare market including the Cleveland Clinic and University Hospital Systems. MetroHealth leadership wanted to increase awareness in the system’s immediate geographical area, as well as beyond Ohio in web search results for those who were looking for specific treatments and surgeries. MetroHealth is the only Level One Adult Trauma Center in Cleveland, as well as the only certified Adult and Pediatric Burn Care Center. While other systems offer lower levels of trauma care, MetroHealth wanted to promote their status and the certifications they’ve worked hard to reach and maintain.

When MetroHealth decided to redesign its website to expand its reach throughout the area, its marketing staff turned to CareTech Solutions’ Web team for innovative design and construction, and to Peak Positions, CareTech’s SEO partner, for a state-of-the-art search effort.

Laying the Groundwork

The CareTech Web team produced a new site design with clean navigation from the home page. The site’s strong and well-organized navigation enabled users to remain on the site in order to complete their tasks more efficiently.

Once the newly redesigned site was launched, MetroHealth’s Kate Ruggiero, Manager of Digital Communications, and Nancy Fishburn, Director of Shared Services, looked at how organic traffic was flowing on a weekly and monthly basis to get a feel for the general search terms people used repeatedly. Top performing pages were monitored, as well as departments and services that weren’t getting as much traffic as they should be. Because seven out of ten clicks occur in organic search results, MetroHealth saw the organic traffic side as something they could really work on with the appropriate vendor to maximize content and page positions – all without breaking the bank.

Modifying Terms for Best Advantage

At this point, the MetroHealth team involved Jack Roberts of Peak Positions in order to get the most out of organic Search Engine Optimization and maximize their budget. They provided Roberts with the list of terms from their Google Analytics results, and he and his team went to work researching and investigating each term, and producing an insightful report on whether the terms were worth pursuing or not.

Peak Positions then narrowed the range of organic terms down to 15 or 20 strong keywords that were not oversaturated by competition. They continue to monitor traffic month to month. When a keyword begins to “go stale” or not perform, then it is replaced with an alternative.

The CareTech and Peak Positions teams talk with the MetroHealth team on a regular basis, noting what’s working and what’s not. Updates occur regularly, which is very critical to SEO. A well-designed SEO program should deliver rankings, traffic gains, benefits, and value for upwards of 18 months before a major re-evaluation becomes necessary.

Ranking Responsive Design

Recently, another factor has become significant to the always-changing Google algorithm: Responsive design. With the enormous popularity of mobile devices (now surpassing desktops and laptops for search), websites that adapt themselves automatically to display content on all devices are favored by Google. If all site metrics are equal on the keywords, of the websites in Google’s database on a particular keyword, the site that is mobile-friendly is going to outrank the site that is not – by implication, mobile-friendly sites can be trusted more to render content and serve users in all browsers. Accordingly, the new MetroHealth website was designed to be responsive from the beginning.

Accessibility Raises Trust

The responsive design of MetroHealth’s site contributes to its accessibility – a key point that also raises rankings. Its mobile accessibility also helps to expand its reach into lower-income areas where people who can’t afford laptops or desktops more than likely have smart phones – and still search for healthcare information and services. In addition, accessibility can be an issue for seniors, who typically search for and consume more healthcare than any other demographic group and who may have a custom browser, such as those for the visually impaired. Such capability also raises Google’s “trust” and rankings of a website.

Results

In conjunction with SEO and healthcare-focused Web experts like Peak Positions and CareTech Solutions, MetroHealth has improved the volume and quality of traffic to its website from search engines via “organic” or unpaid search results, while realizing a considerable budgetary advantage.

MetroHealth’s Kate Ruggiero, Manager of Digital Communications states:

“CareTech had been instrumental in redesigning our site and improving its performance. Our site traffic has grown immensely over the last year-and-a-half that the site has been live, and plugging in this new SEO (services) campaign has really been a positive thing. We’ve seen enormous growth in those (targeted) areas of the website. And I know for certain, having been in this industry for a while, that we wouldn’t have seen that kind of page traffic increase had we not invested in the SEO effort … I’m positive this is something we couldn’t have attained on our own.”

 

Over the recent six-month period for MetroHealth (late 2014 and early 2015):

  • Overall search engine traffic has increased by 16%
  • Organic search traffic is up by 10%
  • New site visitors have increased by 14%
  • Local traffic (Cleveland) has increased by 7%

St. John Providence: Rebuilding a Hospital Website – from Vision to Reality


The Challenge

As a member of Ascension, the largest nationwide faith-based collaboration, St. John Providence, which has more than 125 medical centers and four hospitals in four counties, needed a significant website update. Its existing design had been used for nearly eight years, and technology had advanced considerably. In addition, SJP had itself experienced a large amount of growth. The hospital recognized the need to keep up with technology and their competitors.

They relied on the expertise of their advertising agency, which has a digital arm, to help find a partner that would work. The agency researched a wide range of different options and designated the top choices. SJP took it from there, with an overall vision for the creation of a platform that would allow the hospital more flexibility and more management of their site.

The Process – and Solution

CareTech was ultimately chosen as the developer of the site, with design by a third-party Web design company. The advantages CareTech brought were strong software, strong security, the ability to host the site, and the added benefit of being close geographically to the hospital.

CareTech’s process included: Defining the project scope, gathering requirements, creating the functional specifications document, identifying needed customizations, participating in client status calls, building the site according to the third-party design and functional specifications, providing site QA, client training, client review and approval of the site, and go-live activities.

The St. John Providence and CareTech teams put a great deal of specialized work into the overhaul. Both the site and the important modules – such as Find-a-Doc, Donations, Service Finder, and Location Finder – were all highly customized. In addition, search could now be done by language, by hospital, or by zip code. This allowed the SJP team to create linkage between information about their services, and how patients could easily access those services, a top priority.  

Launch – and a New Beginning

The newly redesigned and rebuilt website launched December 29, 2014, responsive in all mobile formats. With CareTech’s CareTech CMS in place, SJP gained the ability to change the art, change banners, and update any editable content even within the modules.  Developers only needed to be involved in making structural changes to the look of the site.

Prominent on the new St. John Providence website are the six Centers of Excellence, service lines that are a priority to promote and advertise. The Centers offer expertise in cancer, heart and vascular, minimally invasive surgery, neuroscience, orthopedics, and weight loss. Through a recent enhancement of SJP’s strategic direction, there is also more focus on the individual hospitals in the system and in giving them the same exposure as the Centers of Excellence, to maintain a consistent look throughout.

A Lesson Learned

The governance structure of the project is critically important. It’s certainly possible to work with multiple parties that are all engaged in the project, but it’s necessary to find the right mix on how to work with those parties. Everyone needs to be fully engaged with the main organization, to be able to effectively present specialized information.

St. John Providence was a very active client from the beginning – and continued to be, post go-live. They constantly work with the site, and when they see things that are not performing, or are not how they envisioned them, changes are made. Customization is continuing to be done as the site evolves.

Because the CareTech team was intimately involved, they were able to implement the choices that SJP needed and were able to build a website to the hospital’s specifications, based on the conversations, the requirements, and the demos that the team held to explain and showcase all the elements. A decision point could be presented and a clear-cut resolution achieved.

The Immediate Future

Search engine optimization is a major initiative for the next year of the site’s evolution. The plan is for the team at St. John Providence to do much of that work themselves, with a healthy balance of organic  and paid search, using some assistance from outside third-party experts.

 

QUOTE:  

“We have a very good relationship with all members of the CareTech team. Their work ethic, client service, and technical capabilities are all excellent. We’ve been very pleased with our partnership, and are proud of the website they helped us create.”

Lisbeth Murphy
Director, Creative Services
St. John Providence